Loom vs Vidyard
Loom is the async video messaging tool used by millions for quick screen recordings. Vidyard is the video platform built for sales teams with tracking, analytics, and CRM integration.
Last updated: 2026-02-23
⚡ Quick Verdict
Loom is the better tool for most people. It's simpler, faster, and more polished for everyday async communication. Vidyard is purpose-built for sales — CRM integration, viewer tracking, and video analytics make it the right choice for SDR/BDR teams. If you're not in sales, Loom is the clear winner.
Any team that communicates asynchronously — engineering, product, design, support. Quick screen recordings, walkthroughs, and feedback that replaces meetings.
Sales teams that use video in prospecting sequences. SDRs who need to know when a prospect watched their video and for how long.
Limited sales-specific features. No CRM integration for tracking video engagement by deal/contact. Analytics are basic.
Clunkier UX for non-sales use cases. Slower to record and share. Not as seamless for team async communication.
Choose Loom if…
- →You want quick, frictionless screen recordings for team communication
- →You need async video for walkthroughs, bug reports, code reviews, and feedback
- →You want AI-powered features: auto-titles, summaries, chapters, and transcription
- →Your whole company will use it, not just the sales team
- →You value speed and simplicity — record, share link, done
Choose Vidyard if…
- →You're a sales team that uses video in cold outreach and follow-ups
- →You need viewer analytics: who watched, how long, which parts they replayed
- →You need CRM integration to tie video engagement to deals (Salesforce, HubSpot)
- →You want video hosting for marketing — embedded players, SEO, lead capture
- →You need to track video ROI across the sales funnel
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Don't pick Loom if…
- ✕You need detailed viewer analytics tied to CRM contacts and deals
- ✕Your sales team needs to know exactly when a prospect opened and watched a video
- ✕You need video hosting for marketing pages with custom players and lead forms
- ✕You need advanced video analytics like heatmaps and attention tracking
Don't pick Vidyard if…
- ✕You want quick, simple screen recordings for team communication — Vidyard is overkill
- ✕You're not in sales and don't need CRM integration or viewer tracking
- ✕You want the best recording UX — Vidyard's is functional but not as polished as Loom's
- ✕You're on a budget and just need basic screen recording with sharing
Feature Comparison
Recording
| Feature | Loom | Vidyard |
|---|---|---|
| Recording speed/UX | Best-in-class | Good, more friction |
AI
| Feature | Loom | Vidyard |
|---|---|---|
| AI summaries/chapters | Auto-generated for all videos | Available but less comprehensive |
| Filler word removal | Automatic | Not available |
Analytics
| Feature | Loom | Vidyard |
|---|---|---|
| Viewer analytics | Basic (views, engagement %) | Advanced (heatmaps, identity, CRM sync) |
Sales
| Feature | Loom | Vidyard |
|---|---|---|
| CRM integration | Basic | Deep (Salesforce, HubSpot) |
| Real-time view alerts | Basic notifications | Instant alerts with viewer identity |
Marketing
| Feature | Loom | Vidyard |
|---|---|---|
| Video hosting | Basic hosting | Advanced with CTAs and lead forms |
Pricing
| Feature | Loom | Vidyard |
|---|---|---|
| Free tier | 25 videos, 5 min limit | Unlimited videos, branding |
Collaboration
| Feature | Loom | Vidyard |
|---|---|---|
| Team collaboration | Comments, reactions, tasks | Basic commenting |
Ecosystem
| Feature | Loom | Vidyard |
|---|---|---|
| Integrations | Slack, Notion, Jira, 100+ | CRM-focused, fewer general integrations |
Honest Tradeoffs
Every tool has tradeoffs. Here's what you're actually choosing between.
Recording Experience
Fast, polished. Click to record, annotate, trim, share. Under 10 seconds to start.
Functional but slower. More settings and options before recording. Less polished UX.
Loom's recording experience is the gold standard. The speed from "I want to record" to "video is shared" is unmatched.
Viewer Analytics
Basic: views, watch time, engagement percentage. Good enough for team communication.
Advanced: viewer identity, watch heatmaps, CRM sync, real-time notifications when someone watches.
Vidyard's analytics are purpose-built for sales. Knowing that a VP of Engineering watched 80% of your demo video is actionable intelligence.
CRM Integration
Basic integrations with Slack, Notion, Jira. No deep CRM sync.
Deep Salesforce and HubSpot integration. Video views appear on contact timelines and deal records.
For sales workflows, CRM integration isn't optional — it's the whole point. Vidyard is built for this. Loom is not.
AI Features
Loom AI: auto-titles, summaries, chapters, tasks, remove filler words. Leading edge.
AI scripts and teleprompter for sales videos. AI summaries. Less comprehensive than Loom.
Loom's AI features are more developed — auto-generated summaries and chapters make videos more useful. Vidyard's AI focuses on helping salespeople script better videos.
Pricing
Free (25 videos, 5 min limit). Business: $15/user/mo. Enterprise: custom.
Free (unlimited videos, Vidyard branding). Pro: $29/user/mo. Business: custom.
Loom is cheaper for teams. Vidyard's free tier is more generous on video count but includes branding. For paid features, Loom offers better value for non-sales teams.
Pricing
Pros & Cons
Loom
Pros
- +Fastest, most polished screen recording UX — click to record, instant sharing
- +Loom AI generates titles, summaries, chapters, and tasks from every video
- +Viewer reactions, comments, and emoji responses for async engagement
- +Remove filler words automatically — makes casual recordings sound polished
- +Works everywhere: Chrome extension, desktop app, mobile, and web
- +Integrates with Slack, Notion, Jira, Linear, and 100+ tools for easy embedding
Cons
- −Free tier limited to 25 videos with 5-minute max per video
- −Viewer analytics are basic — no heatmaps or CRM-level tracking
- −No deep CRM integration for sales workflows
- −Video quality maxes at 4K but encoding can reduce quality on fast movements
- −Acquired by Atlassian — some concern about future direction and pricing
- −Limited customization of the viewer page/player
Vidyard
Pros
- +Advanced viewer analytics — see who watched, for how long, and which parts they replayed
- +Deep CRM integration with Salesforce and HubSpot — video views on contact timelines
- +Real-time notifications when a prospect watches your video
- +Video hosting for marketing with custom players, CTAs, and lead capture forms
- +AI-powered scripts and teleprompter for polished sales videos
- +Unlimited videos on free tier — generous for getting started
Cons
- −Recording UX is less polished than Loom — more friction to start recording
- −Primarily designed for sales — overkill for team async communication
- −Pro plan ($29/mo) is nearly double Loom's Business plan
- −Fewer AI features for video processing compared to Loom AI
- −Smaller integration ecosystem outside of CRM tools
- −Player customization requires higher-tier plans
What the Data Says
Real numbers, real quotes, real outcomes — not marketing copy.
Loom has 25M+ users and 400,000+ businesses using the platform.
Source: Loom About Page, 2025
Vidyard is used by 160,000+ businesses with 12M+ videos created.
Source: Vidyard Website, 2025
Detailed Breakdown
For Everyday Communication
Loom winsLoom is the tool you reach for to explain something quickly. Bug report? Record a Loom. Code review? Loom. Product feedback? Loom. The recording experience is so fast that it genuinely replaces meetings. AI-generated summaries and chapters mean recipients can skim or read instead of watching. For async team communication, nothing touches Loom.
For Sales Prospecting
Vidyard winsVidyard was built for sales. When an SDR sends a personalized video to a prospect, they need to know: did they watch it? How much? When? Vidyard tells you all of this and syncs it to your CRM. Sales managers can see video engagement as part of the deal pipeline. Loom can't do any of this at the depth sales teams need.
Switching Costs
Already using one? Here's what it takes to switch.
Loom → Vidyard
Easy — a few hoursVidyard → Loom
Easy — a few hoursVideos can be downloaded and re-uploaded. Shared links will break since they're platform-specific. No bulk migration tool exists for either. The real cost is updating all embedded videos and shared links across your organization.
FAQ
Is Loom good enough for sales? ▾
What happened with Loom and Atlassian? ▾
Can I use Vidyard for team communication? ▾
Which has better video quality? ▾
Are there free alternatives worth considering? ▾
Neither feels right?
Consider Tella — If you want more creative control over your screen recordings — layouts, backgrounds, and presentations. Tella is like Loom with a design mode.
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Ready to choose?
Both tools offer free plans. Try them and see which fits.