Best Sales Outreach Software Compared

Apollo wins for most sales teams because it combines prospecting, outreach, and CRM in one platform. Lemlist wins if your priority is crafting highly personalized cold email campaigns with the best deliverability tools.

Instantly wins for high-volume cold email — unlimited accounts, powerful warmup, and aggressive pricing. Lemlist wins for personalized outreach with custom images, videos, and multi-channel sequences. Volume seekers choose Instantly; personalization seekers choose Lemlist.